In 1975, the Dallas Cowboys and Pro Football Hall of Fame head coach Tom Landry hired Dr. Bob Ward and told him to do what he does. Landry did not know specifically what Ward did, other than he came highly recommended. Part of the aura of the Dallas Cowboys to be ahead was to stay ahead, which made hiring Dr. Bob Ward not only a natural fit but a necessity.

No one could have predicted that Dr. Ward would become the key figure in revolutionizing how athletes prepare and train for generations to come. Ward believed in "Moneyball" and the analytics long before they became synonymous with sports. He believed in computers within sports long before they became linked. Ward's ways of coaching, teaching, measuring, and analyzing not only apply to sports, but to the overall improvement of life. In the text, readers will find guidelines presented by Dr. Bob Ward that apply to sports, business, and life endeavors.

Born on the Fourth of July to modest means and at one time an orphan, Dr. Bob Ward is a self-made American success story that forever changed the game of sports.