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Overview
The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But how do they do it?The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari, Marlboro, Toyota, Disney, Sony, Guinness and Hoover.In a world of mass consumerism and global marketing, brands have become the most powerful competitive weapon of all. The Ultimate Book of Business Brands could inspire you to create the next Benetton, Ben and Jerry's or even Grateful Dead.
| ISBN-13 | 9780613886574 |
|---|---|
| ISBN-10 | 0613886577 |
| List Price | $11.80 |
| Format | - |
|---|---|
| Publisher | San Val |
| Published On | 1999-08-01 |
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