This extremely readable, highly regarded, and widely adopted text presents innovative ways for applying calculus to real-world situations in the business, economics, life science, and social science disciplines. The texts' straightforward, engaging approach fosters the growth of both the student's mathematical maturity and his/her appreciation for the usefulness of mathematics. The authors' tried and true formula - pairing substantial amounts of graphical analysis and informal geometric proofs with an abundance of hands-on exercises - has proven to be tremendously successful with both students and instructors.