Brandwashed
Format: Hardcover
ISBN13: 9780385531733
Hardcover|9780385531733
✨ Featured Offer
Overview
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
* Intentionally target children at an alarmingly young age
* Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
* Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
* Purposely adjust their formulas in order to make their products chemically addictive
* And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
* Intentionally target children at an alarmingly young age
* Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
* Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
* Purposely adjust their formulas in order to make their products chemically addictive
* And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
| ISBN-13 | 9780385531733 |
|---|---|
| ISBN-10 | 0385531737 |
| Weight | 1.15 Pounds |
| Dimensions | 6.40 x 1.00 x 9.60 In |
| List Price | $27.00 |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 304 pages |
| Publisher | Currency |
| Published On | 2011-09-20 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Zoom Books East
Glendale Heights, IL, USA
Book is in good condition and may include underlining highlighting and minimal wear. The book can al...
Free delivery by: 01 Apr 2026
Used, Good
Seller details
Zoom Books Company
Lynden, WA, USA
Book is in very good condition and may include minimal underlining highlighting. The book can also i...
Free delivery by: 01 Apr 2026
Used, Good
Seller details
Greenworld Books
Arlington, TX, USA
Good condition. It may show normal signs of use such as light writing highlighting or library markin...
Free delivery by: 01 Apr 2026
Used, Good
Seller details
Hawking Books
Edgewood, TX, USA
Meets or exceeds the good condition guidelines. Nice copy. Has some staining.
Free delivery by: 01 Apr 2026
Used, Good
Seller details
Blue Vase Books
Interlochen, MI, USA
The item shows wear from consistent use but it remains in good condition and works perfectly. All ...
Free delivery by: 01 Apr 2026