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Overview
What if you thought like a television executive? If you stopped buying time or space and invested in something you could own? If you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if…you became a brandscaper?
Brandscaping is a colossal, invigorating idea from one of the brightest minds in media and marketing today. It’s symbiotic marketing that can fund start-ups, aid non-profits, even change entire industries. It begins with one very simple observation: a rising tide lifts all ships. In today’s online universe, everyone has an audience. The customers you want are already the fans, followers, friends, and subscribers of other brands--brands your next customer has a trusted relationship with. Herein lies the opportunity to pool your audience with other companies and even undiscovered talent to create content that drives demand for the products and services you sell. Herein lies the opportunity to brandscape.
In this brilliant and groundbreaking book, media and marketing strategist Andrew Davis reveals how unconventional content partnerships lead to unparalleled marketing success. Brandscaping is both an intellectual exercise and a practical guide written by an entertaining storyteller. It’s a refreshing, insightful take on how marketing and media will work together in the future. It is specifically crafted to be embraced by C-suite executives and implemented by savvy marketing professionals. Brandscaping is more than a great read. It’s an infectious idea. Are you ready to start brandscaping?
| ISBN-13 | 9780983330783 |
|---|---|
| ISBN-10 | 0983330786 |
| Weight | 0.81 Pounds |
| Dimensions | 6.00 x 0.61 x 9.00 In |
| List Price | $24.95 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 270 pages |
| Publisher | Content Marketing Institute |
| Published On | 2012-08-01 |
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