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Overview
In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. InBrandDigital,Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. He explains how to harness the multiple functions of social networking, digital word-of-mouth, consumer-generated ideas, "green" branding, and new technologies such as the Blackberry and iPhone, while sticking to a simple, compelling, and credible brand promise. The book includes over 100 interviews with top branding professionals at Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, and others, providing numerous case studies of successful branding strategies in our age of global technological acceleration.
| ISBN-13 | 9780230617629 |
|---|---|
| ISBN-10 | 023061762X |
| Weight | 0.75 Pounds |
| Dimensions | 9.00 x 6.10 x 0.90 In |
| List Price | $17.00 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 304 pages |
| Publisher | St. Martin's Griffin |
| Published On | 2009-09-01 |
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Midtown Scholar Bookstore
Harrisburg, PA, USA
Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Sta...
Free delivery by: 04 Apr 2026
Used, Good
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Midtown Scholar Bookstore
Harrisburg, PA, USA
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may ha...
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Book Alley
Pasadena, CA, USA
Good. Used with wear but is still in solid reading condition. NO markings to text. Pasadena's finest...
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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✨ Brand New
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GridFreed
San Diego, CA, USA
Size: 9x6x0; In shrink wrap. Looks like an interesting title!
Free delivery by: 04 Apr 2026