Brand Portfolio Strategy
Format: Paperback
ISBN13: 9781982146528
Paperback|9781982146528
✨ Featured Offer
Overview
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions.
Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions.
Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
| ISBN-13 | 9781982146528 |
|---|---|
| ISBN-10 | 1982146524 |
| Weight | 0.84 Pounds |
| Dimensions | 5.50 x 0.92 x 8.38 In |
| List Price | $30.00 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 368 pages |
| Publisher | Free Press |
| Published On | 2020-03-24 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Evergreen Goodwill
Seattle, WA, USA
Free delivery by: 31 Mar 2026
Used, Good
Seller details
Sugarhouse Book Works
Salt Lake City, UT, USA
Size: 5x1x8; As pictured. Light cover wear. Carefully packed and promptly shipped.
Free delivery by: 31 Mar 2026
✨ Brand New
Seller details
Alibris
Sparks, NV, USA
Trade paperback (US). Glued binding. 368 p.
Free delivery by: 31 Mar 2026
Used, Like New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 31 Mar 2026
Brand New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 31 Mar 2026