Though fictionalized, this is a true story in the best sense ofthe word. It arrives at a time when people are yearning to returnto honest ways of doing business?before corporate dominance,inflated executive salaries, accounting trickery, and outrightgreed became so much a part of our everyday business headlines. Itis the story of how a pushcart David up against the corporateGoliaths succeeded by focusing on what is core to good business anda good life: honoring customers, trusting employees, buildingpassion around a product, and turning an honest profit.