Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service.

Disney Institute specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.

• Travels with Figment: On the Road in Search of Disney Dreams (By Disney Legend Marty Sklar)
  
• One Little Spark! Mickey's Ten Commandments and The Road to Imagineering (By Disney Legend Marty Sklar)
  
• Magic Journey: My Fantastical Walt Disney Imagineering Career (By Kevin Rafferty)
  
• Travels with Walt Disney: A Photographic Voyage Around the World (By Jeff Kurtti)
  
• Eat Like Walt: The Wonderful World of Disney Food (By Marcy Carriker Smothers)
  
• Walt Disney: An American Original (By Bob Thomas)
  
• Disney A to Z: The Official Encyclopedia, Fifth Edition (By Disney Legend Dave Smith)
  
• Disney Facts Revealed: Answers to Fans' Curious Questions (By Disney Legend Dave Smith)
  
• Disney Trivia from the Vault: Secrets Revealed and Questions Answered (By Disney Legend Dave Smith)
  
• My Pride: Mastering Life's Daily Performance from Broadway's Record-Breaking Lion King (By Alton Fitzgerald White)