Overview

BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.

ISBN-13

9780324587906

ISBN-10

0324587902

Weight

2.34 Pounds

Dimensions

8.50 x 0.50 x 10.50 In

List Price

$54.67

Edition

1st Edition

Format

Paperback

Language

English

Pages

336 pages

Publisher

South-Western College Pub

Published On

2008-08-27



View All Offers

Sort by:

empty cart

No Offers for this book


Bookstores.com relies on cookies to improve your experience.