Basic Marketing
Format: Paperback
ISBN13: 9780071101103
Paperback|9780071101103
Out of Stock
Overview
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
| ISBN-13 | 9780071101103 |
|---|---|
| ISBN-10 | 0071101101 |
| Weight | 3.86 Pounds |
| Dimensions | 10.90 x 8.50 x 1.30 In |
| List Price | $53.52 |
| Edition | 16th Edition |
| Format | Paperback |
|---|---|
| Publisher | Mcgraw Hill Higher Education |
| Published On | 2007-04-01 |
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