Overview

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

ISBN-13

9780073529806

ISBN-10

007352980X

List Price

$209.65

Edition

16th Edition

Format

Hardcover

Publisher

Irwin/McGraw-Hill

Published On

2006-10-01



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