Basic Marketing
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ISBN13: 9780073324043
|9780073324043
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Overview
Builds on the foundation pillars of the four Ps framework, managerial orientation, and strategy planning focus. Consistent with a belief in continuous quality improvement, this book offers concepts, examples, and 'best practices'. It extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
| ISBN-13 | 9780073324043 |
|---|---|
| ISBN-10 | 0073324043 |
| Weight | 4.60 Pounds |
| Dimensions | 8.25 x 1.25 x 11.25 In |
| List Price | $209.65 |
| Edition | 16th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 122 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2006-10-01 |
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Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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