Overview

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

ISBN-13

9780072525274

ISBN-10

0072525274

List Price

$13.33

Edition

15th Edition

Format

Hardcover

Publisher

Published On

2004-04-01



View All Offers

Sort by:

empty cart

No Offers for this book


Bookstores.com relies on cookies to improve your experience.