Basic Marketing Research
Format:
ISBN13: 9781337100267
|9781337100267
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Overview
This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.
| ISBN-13 | 9781337100267 |
|---|---|
| ISBN-10 | 1337100269 |
| List Price | $59.25 |
| Edition | 9th Edition |
| Format | - |
|---|---|
| Pages | xviii, 348 pages |
| Publisher | |
| Published On | 2017-08-01 |
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