Basic Marketing Research
Format: Hardcover
ISBN13: 9781337100151
Hardcover|9781337100151
✨ Featured Offer
Brand New
$144.81
List Price: $313.00
🚚
See all 2 offers from $136.42 FREE standard delivery by: 30 Mar 2026
Overview
BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. This presentation is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style.
| ISBN-13 | 9781337100151 |
|---|---|
| ISBN-10 | 1337100153 |
| Weight | 1.40 Pounds |
| Dimensions | 8.50 x 1.00 x 10.00 In |
| List Price | $313.00 |
| Edition | 9th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Publisher | Cengage Learning |
| Published On | 2017-08-11 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 30 Mar 2026
✨ Brand New
Seller details
discount_scientific_books
Sterling Heights, MI, USA
New Book Original US edition, We Ship to PO BOX Address also.
Free delivery by: 30 Mar 2026