Basic Marketing Research (with Qualtrics Printed Access Card)
Format: Hardcover
ISBN13: 9781133188544
Hardcover|9781133188544
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Overview
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
| ISBN-13 | 9781133188544 |
|---|---|
| ISBN-10 | 1133188540 |
| Weight | 3.75 Pounds |
| Dimensions | 8.75 x 1.00 x 11.00 In |
| List Price | $318.67 |
| Edition | 8th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 512 pages |
| Publisher | Cengage Learning |
| Published On | 2013-11-01 |
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