Overview

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
ISBN-13

9781111525293

ISBN-10

1111525293

Weight

2.80 Pounds

Dimensions

8.75 x 1.00 x 11.00 In

List Price

$189.00

Edition

8th Edition

Format

Paperback

Language

English

Pages

512 pages

Publisher

Cengage Learning

Published On

2013-11-08


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