Basic Marketing Research
Format: Hardcover
ISBN13: 9780136037903
Hardcover|9780136037903
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Overview
Focusing on the interaction betweenmarketing research decisionsandmarketing management decisions, Malhotra offers a highlycontemporaryreview that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
| ISBN-13 | 9780136037903 |
|---|---|
| ISBN-10 | 0136037909 |
| Weight | 3.50 Pounds |
| Dimensions | 8.50 x 1.00 x 10.75 In |
| List Price | $220.40 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 154 pages |
| Publisher | Pearson College Div |
| Published On | 2008-09-02 |
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