Basic Marketing Research
Format: Hardcover
ISBN13: 9780133768565
Hardcover|9780133768565
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Overview
Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues - in total quality management, international marketing, technology, ethics, and the Internet.
| ISBN-13 | 9780133768565 |
|---|---|
| ISBN-10 | 0133768562 |
| Weight | 3.35 Pounds |
| Dimensions | 8.25 x 1.00 x 11.50 In |
| List Price | $153.33 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 685 pages |
| Publisher | Pearson College Div |
| Published On | 2001-12-04 |
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