Basic Marketing Research
Format: Paperback
ISBN13: 9780131548657
Paperback|9780131548657
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Overview
For the undergraduate level Marketing Research course.Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS(R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
| ISBN-13 | 9780131548657 |
|---|---|
| ISBN-10 | 0131548654 |
| Weight | 3.60 Pounds |
| Dimensions | 8.50 x 1.00 x 10.75 In |
| List Price | $180.00 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 142 pages |
| Publisher | Pearson College Div |
| Published On | 2005-03-01 |
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