Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)
Format: Paperback
ISBN13: 9781439041406
Paperback|9781439041406
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Overview
Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
| ISBN-13 | 9781439041406 |
|---|---|
| ISBN-10 | 1439041407 |
| Weight | 2.71 Pounds |
| Dimensions | 10.91 x 8.54 x 0.83 In |
| Edition | 7th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 624 pages |
| Publisher | |
| Published On | 2009-07-10 |
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