Basic Marketing Research
Format: Hardcover
ISBN13: 9780324599343
Hardcover|9780324599343
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Overview
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
| ISBN-13 | 9780324599343 |
|---|---|
| ISBN-10 | 032459934X |
| List Price | $210.95 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 640 pages |
| Publisher | South-Western College Pub |
| Published On | 2009-04-29 |
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