Basic Marketing Research
Format: Paperback
ISBN13: 9780324200980
Paperback|9780324200980
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Overview
This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.
| ISBN-13 | 9780324200980 |
|---|---|
| ISBN-10 | 0324200986 |
| List Price | $116.95 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Pages | 704 pages |
| Publisher | South-Western Pub |
| Published On | 2003-06-01 |
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