Basic Marketing Research
Format: Paperback
ISBN13: 9780030211041
Paperback|9780030211041
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Overview
(from prev. ed.) This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
| ISBN-13 | 9780030211041 |
|---|---|
| ISBN-10 | 0030211042 |
| Weight | 4.28 Pounds |
| Dimensions | 1.50 x 8.50 x 11.00 In |
| List Price | $270.67 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 848 pages |
| Publisher | South-Western College Pub |
| Published On | 2000-06-19 |
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