Basic Marketing Research and Qualtrics Pkg
Format: Hardcover
ISBN13: 9780137155934
Hardcover|9780137155934
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Overview
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
| ISBN-13 | 9780137155934 |
|---|---|
| ISBN-10 | 013715593X |
| Weight | 3.65 Pounds |
| Dimensions | 8.75 x 1.25 x 10.75 In |
| List Price | $214.00 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 672 pages |
| Publisher | Pearson College Div |
| Published On | 2008-09-04 |
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HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
Free delivery by: 02 Apr 2026