Basic Marketing PowerWeb, and Apps Manual [2004-05]
by Perreault
Format: Hardcover
ISBN13: 9780072983807
Hardcover|9780072983807
Out of Stock
Overview
Focuses on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. This work reflects marketing's best practices and ideas. It focuses on management decision-making in marketing, and covers topics like technology, ethics, global, relationship marketing, and services.
| ISBN-13 | 9780072983807 |
|---|---|
| ISBN-10 | 0072983809 |
| Weight | 5.50 Pounds |
| Dimensions | 8.70 x 1.63 x 11.10 In |
| List Price | $162.67 |
| Edition | 15th Edition |
| Format | Hardcover |
|---|---|
| Publisher | McGraw-Hill/Irwin |
| Published On | 2004-06-01 |
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