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Overview
Chapter 1:Marketing's Value to Consumers, Firms, and Society Chapter 2:Marketing Strategy Planning Chapter 3:Focusing Marketing Strategy with Segmentation and Positioning Chapter 4:Evaluating Opportunities in the Changing Marketing Environment Chapter 5:Demographic Dimensions of Global Consumer Markets Chapter 6:Behavioral Dimensions of the Consumer Market Chapter 7:Business and Organizational Customers and Their Buying Behavior Chapter 8:Improving Decisions with Marketing Information Chapter 9:Elements of product Planning for Goods and Services Chapter 10:Product Management and New-Product Development Chapter 11:Place and Development of Channel Systems Chapter 12:Distribution Customer Service and Logistics Chapter 13:Retailers, Wholesalers, and Their Strategy Planning Chapter 14:Promotion-Introduction to Integrated Marketing Communications Chapter 15:Personal Selling Chapter 16:Advertising and Sales Promotion Chapter 17:Pricing Objectives and Policies Chapter 18:Price Setting in the Business World Chapter 19:Implementing and Controlling Market Plans: Evolution and Revolution Chapter 20:Managing Marketing's Link with Other Functional Areas Chapter 21:Developing Innovative Marketing Plans Chapter 22:Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A:Economics Fundamentals Appendix B:Marketing Arithmetic Appendix C:Career Planning in Marketing
| ISBN-13 | 9780072947038 |
|---|---|
| ISBN-10 | 0072947039 |
| Weight | 4.51 Pounds |
| Dimensions | 8.70 x 1.32 x 11.10 In |
| List Price | $184.00 |
| Edition | 15th Edition |
| Format | Hardcover |
|---|---|
| Publisher | McGraw-Hill Publishing Co. |
| Published On | 2005-01-01 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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A2ZBooks
Burgin, Ky, USA
The text is clean, the cover has several tiny "dings" to the corners. Has NO CD Quantity Available...
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A2ZBooks
Burgin, Ky, USA
The text has highlighting, the cover has tiny corner scuffs and light wear. Includes Registration ...
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A2ZBooks
Burgin, Ky, USA
The text has some highlighting, the cover has small corner scuffs. Has NO CD. Quantity Available: ...
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A2ZBooks
Burgin, Ky, USA
Appears to have clean text. Has noticable shelf and corner wear. Has stickers on spine and back co...
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