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Overview
Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This title intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
| ISBN-13 | 9780071311847 |
|---|---|
| ISBN-10 | 007131184X |
| Edition | 17th Edition |
| Format | Paperback |
|---|---|
| Publisher | McGraw-Hill |
| Published On | 2008-12-01 |
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