Basic Marketing
Format: Paperback
ISBN13: 9780071281041
Paperback|9780071281041
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Overview
Shows how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This book extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
| ISBN-13 | 9780071281041 |
|---|---|
| ISBN-10 | 0071281045 |
| Weight | 2.31 Pounds |
| Dimensions | 8.50 x 1.10 x 10.80 In |
| List Price | $57.34 |
| Edition | 17th Edition |
| Format | Paperback |
|---|---|
| Publisher | Mcgraw Hill Higher Education |
| Published On | 2008-12-01 |
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