Basic Marketing Management
Format: Paperback
ISBN13: 9780471586036
Paperback|9780471586036
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Overview
Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.
| ISBN-13 | 9780471586036 |
|---|---|
| ISBN-10 | 047158603X |
| Weight | 1.25 Pounds |
| Dimensions | 7.58 x 0.73 x 9.25 In |
| List Price | $49.33 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 480 pages |
| Publisher | Wiley |
| Published On | 1995-02-10 |
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