Overview

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.

ISBN-13

9780072525304

ISBN-10

0072525304

Weight

1.81 Pounds

Dimensions

8.60 x 0.89 x 10.90 In

List Price

$63.00

Edition

15th Edition

Format

Paperback

Publisher

McGraw-Hill/Irwin

Published On

2004-06-25



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