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Overview
Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technologymarketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including:* Lead generation* Filling the sales pipeline* Strategic messaging* Supporting the sales team* Communications and public relations* Creating customer preference* Product marketing
| ISBN-13 | 9780615862941 |
|---|---|
| ISBN-10 | 0615862942 |
| Weight | 0.68 Pounds |
| Dimensions | 6.00 x 0.52 x 9.00 In |
| List Price | $16.99 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 206 pages |
| Publisher | Taylor Market Intelligence, Inc. |
| Published On | 2013-08-12 |
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Alibris
Sparks, NV, USA
Print on demand Trade paperback (US). Glued binding. 206 p.
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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