Applied Crisis Communication and Crisis Management
Format: Paperback
ISBN13: 9781452217802
Paperback|9781452217802
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Overview
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters
| ISBN-13 | 9781452217802 |
|---|---|
| ISBN-10 | 1452217807 |
| Weight | 1.08 Pounds |
| Dimensions | 7.00 x 0.58 x 10.00 In |
| List Price | $115.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 256 pages |
| Publisher | SAGE Publications, Inc |
| Published On | 2013-06-11 |
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