9780071180634

Applications in Basic Marketing

Format: Paperback

ISBN13: 9780071180634

Paperback|9780071180634


Overview

This reader contains articles and readings from popular sources like: Business Week, The Wall Street Journal, and Forbes. The articles are sorted by chapter and co-ordinate with the organization of the text.

ISBN-13

9780071180634

ISBN-10

007118063X

Weight

1.00 Pounds

Dimensions

10.00 x 7.99 x 0.71 In

Edition

11th Edition

Format

Paperback

Pages

156 pages

Publisher

McGraw-Hill Education - Europe

Published On

2001-01-01



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