
Applications in Basic Marketing
by Perreault
Format: Paperback
ISBN13: 9780075610335
Paperback|9780075610335
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Overview
A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.
| ISBN-13 | 9780075610335 |
|---|---|
| ISBN-10 | 0075610337 |
| List Price | $23.44 |
| Edition | 12th Edition |
| Format | Paperback |
|---|---|
| Pages | 256 pages |
| Publisher | McGraw-Hill College |
| Published On | 2001-06-01 |
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