Overview

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

ISBN-13

9783319853048

ISBN-10

331985304X

Weight

4.15 Pounds

Dimensions

6.10 x 0.27 x 9.25 In

List Price

$54.99

Edition

1st Edition

Format

Paperback

Language

English

Pages

xii, 103 pages

Publisher

Springer

Published On

2018-05-09



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