The Application of Fuzzy Logic for Managerial Decision Making Processes
Format: Hardcover
ISBN13: 9783319540474
Hardcover|9783319540474
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Overview
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
| ISBN-13 | 9783319540474 |
|---|---|
| ISBN-10 | 3319540475 |
| Weight | 1.00 Pounds |
| Dimensions | 6.14 x 0.31 x 9.21 In |
| List Price | $54.99 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | xii, 103 pages |
| Publisher | Springer |
| Published On | 2017-04-12 |
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