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Overview
A collection of articles that address marketing theory and application in a wide range of industries. They reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
| ISBN-13 | 9780072433524 |
|---|---|
| ISBN-10 | 0072433523 |
| Weight | 1.30 Pounds |
| Dimensions | 8.00 x 0.25 x 10.50 In |
| List Price | $21.67 |
| Edition | 23rd Edition |
| Format | Paperback |
|---|---|
| Pages | 240 pages |
| Publisher | McGraw-Hill College |
| Published On | 2000-12-01 |
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