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Overview
Features several articles, which address marketing theory and application in a range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
| ISBN-13 | 9780072861303 |
|---|---|
| ISBN-10 | 0072861304 |
| Weight | 1.15 Pounds |
| Dimensions | 8.30 x 0.55 x 10.80 In |
| List Price | $29.67 |
| Edition | 26th Edition |
| Format | Paperback |
|---|---|
| Publisher | McGraw-Hill/Dushkin |
| Published On | 2003-11-17 |
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