9780072861303

Annual Editions

Format: Paperback

ISBN13: 9780072861303

Paperback|9780072861303


Overview

Features several articles, which address marketing theory and application in a range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

ISBN-13

9780072861303

ISBN-10

0072861304

Weight

1.15 Pounds

Dimensions

8.30 x 0.55 x 10.80 In

List Price

$29.67

Edition

26th Edition

Format

Paperback

Publisher

McGraw-Hill/Dushkin

Published On

2003-11-17



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