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Overview
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
| ISBN-13 | 9780072838213 |
|---|---|
| ISBN-10 | 0072838213 |
| Weight | 1.17 Pounds |
| Dimensions | 8.30 x 0.52 x 10.90 In |
| List Price | $24.00 |
| Edition | 25th Edition |
| Format | Paperback |
|---|---|
| Publisher | McGraw-Hill/Dushkin |
| Published On | 2002-12-12 |
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A2ZBooks
Burgin, Ky, USA
Book is New Quantity Available: 1. ISBN: 0072838213. ISBN/EAN: 9780072838213. Pictures of this item ...
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