Overview

Easy to start-up and use—even for readers with no computer experience—this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline.By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively organize the team, and delegate the work.For use by various organizations promoting team building, strategic management, and marketing strategy.


ISBN-13

9780130654885

ISBN-10

0130654884

Weight

0.70 Pounds

Dimensions

8.50 x 0.50 x 10.50 In

List Price

$69.00

Edition

4th Edition

Format

Paperback

Language

English

Pages

120 pages

Publisher

Pearson College Div

Published On

2001-07-26



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Bonita
★★★★☆

Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$42.02

 Free delivery by: 01 Apr 2026


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