Advertising
Format: Hardcover
ISBN13: 9780137228690
Hardcover|9780137228690
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Overview
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
| ISBN-13 | 9780137228690 |
|---|---|
| ISBN-10 | 0137228694 |
| Weight | 3.75 Pounds |
| Dimensions | 8.27 x 1.18 x 10.24 In |
| List Price | $89.00 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 800 pages |
| Publisher | Prentice Hall College Div |
| Published On | 1994-11-01 |
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