Advertising
Format: Hardcover
ISBN13: 9780135978818
Hardcover|9780135978818
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Overview
Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
| ISBN-13 | 9780135978818 |
|---|---|
| ISBN-10 | 0135978815 |
| Weight | 3.92 Pounds |
| Dimensions | 1.75 x 9.25 x 11.50 In |
| List Price | $105.33 |
| Edition | 4th Edition |
| Format | Hardcover |
|---|---|
| Pages | 731 pages |
| Publisher | Prentice Hall College Div |
| Published On | 1997-12-01 |
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[ No Hassle 30 Day Returns ] [ Edition: fourth ] Publisher: Prentice Hall College Div Pub Date: 12/1...
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