Advertising
Format: Paperback
ISBN13: 9780130477224
Paperback|9780130477224
✨ Featured Offer
Used, Very Good
$7.73
List Price: $149.33
🚚
See all 5 offers from $7.73 FREE standard delivery by: 03 Apr 2026
Overview
Suitable for introductory courses in advertising, this text places an emphasis on producing effective advertising: advertising that is not just memorable, but that sells. It uses examples of award-winning campaigns to show how to measure and recreate the winning formula.
| ISBN-13 | 9780130477224 |
|---|---|
| ISBN-10 | 0130477222 |
| Weight | 3.43 Pounds |
| Dimensions | 11.18 x 1.18 x 0.00 In |
| List Price | $149.33 |
| Edition | 6th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 640 pages |
| Publisher | Prentice Hall |
| Published On | 2002-10-29 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Very Good
Seller details
Open Books Ltd
Chicago, IL, USA
Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers...
Free delivery by: 03 Apr 2026
Used, Very Good
Seller details
A2ZBooks
Burgin, Ky, USA
The text appears clean, there is a stamp mark on the fly page. The cover is in nice condition. Qua...
Free delivery by: 03 Apr 2026
Used, Very Good
Seller details
A2ZBooks
Burgin, Ky, USA
The text appears clean, The cover is in nice condition. Quantity Available: 1. ISBN: 0130477222. ISB...
Free delivery by: 03 Apr 2026
Used, Very Good
Seller details
A2ZBooks
Burgin, Ky, USA
The text has minimal marking, The cover is in very nice condition. Has some very faint soil marks ...
Free delivery by: 03 Apr 2026
Used, Very Good
Seller details
A2ZBooks
Burgin, Ky, USA
The text has some minor marking, The cover is in very nice condition. Multiple copies available th...
Free delivery by: 03 Apr 2026