Advertising
Format: Hardcover
ISBN13: 9780130162052
Hardcover|9780130162052
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Overview
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
| ISBN-13 | 9780130162052 |
|---|---|
| ISBN-10 | 0130162051 |
| List Price | $64.00 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | 640 pages |
| Publisher | Prentice Hall |
| Published On | 1991-12-01 |
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GridFreed
San Diego, CA, USA
Size: 10x8x1; New. In shrink wrap. Looks like an interesting title!
Free delivery by: 03 Apr 2026