Advertising
Format: Hardcover
ISBN13: 9780324006612
Hardcover|9780324006612
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Overview
Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.
| ISBN-13 | 9780324006612 |
|---|---|
| ISBN-10 | 0324006616 |
| Weight | 3.75 Pounds |
| Dimensions | 11.21 x 8.87 x 1.11 In |
| List Price | $107.00 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 736 pages |
| Publisher | South-Western College Publishing |
| Published On | 1999-07-19 |
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Text only, some minor highlighting Quantity Available: 1. Category: Business, Finance & Marketing; I...
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