Advertising Text
Format: Hardcover
ISBN13: 9780538869089
Hardcover|9780538869089
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Overview
The sophisticated book utilizes a lively to-the-point writing style. It is a refreshingly honest treatment of principles of advertising. With its real-world focus - with examples, ads, issues, and applications throughout - this text explores both the theory and practice of advertising in a way that students can easily relate. The book follows the real-world sequence of how advertisers and their clients prepare advertising and communications campaigns.
| ISBN-13 | 9780538869089 |
|---|---|
| ISBN-10 | 0538869089 |
| Weight | 3.65 Pounds |
| Dimensions | 1.00 x 9.00 x 11.50 In |
| List Price | $229.00 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 623 pages |
| Publisher | South-Western College Pub |
| Published On | 1997-03-20 |
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