Overview

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

ISBN-13

9780135009383

ISBN-10

0135009383

Weight

3.01 Pounds

Dimensions

10.87 x 9.02 x 0.98 In

List Price

$73.67

Edition

8th Edition

Format

Paperback

Language

English

Pages

688 pages

Publisher

Published On

2008-05-08



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