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Overview
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
| ISBN-13 | 9781560061823 |
|---|---|
| ISBN-10 | 1560061820 |
| Weight | 0.90 Pounds |
| Dimensions | 7.50 x 0.50 x 9.50 In |
| List Price | $27.45 |
| Format | - |
|---|---|
| Pages | 112 pages |
| Publisher | Lucent Books |
| Published On | 1996-06-01 |
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